Plano isn’t one market — it’s several. The city splits roughly into a west side built around the Legacy corridor’s corporate campuses and upscale, newer development, and an east side anchored by the historic downtown and older, more established neighborhoods. Both sides share the same city limits and much of the same school district, but price per square foot can differ by nearly two times depending on which side of Coit Road you’re looking at — exactly the kind of thing a home for sale listing won’t spell out for you.
As your buyer’s agent, we work only for you, not the seller. Texas law requires a signed representation agreement before we can tour homes or advise on an offer, and we walk through exactly what that covers at our first conversation. If this is your first purchase, that same clarity carries through as a first-time home buyer from pre-approval to closing.
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Plano sits in southern Collin County, about 20 miles north of downtown Dallas, bordered by Allen and McKinney to the north, Richardson to the south, Frisco to the west, and Murphy and Parker to the east. The Dallas North Tollway and US-75 Central Expressway cut through the city and put most of the Metroplex within easy reach. Plano Independent School District serves most of the city, though pockets on the western and northern edges fall under Frisco ISD or Lewisville ISD instead — a detail worth confirming before you fall in love with a specific street.
West Plano, especially the Legacy West and Willow Bend areas, commands the city’s highest prices — driven by proximity to corporate campuses and some of the newest retail and dining in North Texas. East Plano is the older, more affordable half of the city: brick-lined downtown streets, mature trees, and mid-century ranch homes that give it a more traditionally “Texas” feel. North and Central Plano sit in between on both price and character. First-time buyers and move-up buyers priced out of West Plano frequently find real options on the east side without leaving Plano ISD entirely.
Plano’s job market is a big part of its draw for buyers: the city is home to more than 25 major corporate headquarters, including Toyota North America, JPMorgan Chase, Capital One Finance, Liberty Mutual, and Frito-Lay, concentrated heavily along the Legacy Drive corridor. If you’re weighing Plano against nearby options, we also work regularly in McKinney, Frisco, and Carrollton, and can walk you through how each compares on price, commute, and schools.
Buying in Plano starts with understanding which of the city’s distinct submarkets actually fits your budget and priorities — that conversation happens before we ever schedule a showing, so you’re not touring homes in a price bracket that doesn’t make sense for where you want to live. From there, we build your search around real trade-offs: a shorter commute to Legacy versus a bigger lot in East Plano, a top-rated school feeder pattern versus a lower price point.
Once you find the home, we manage what comes next — writing a competitive offer, coordinating a professional home inspection, and keeping paperwork and deadlines on track through closing day. Plano’s more established neighborhoods can move quickly when priced right, so having financing and representation in place before you start touring matters here as much as anywhere on our list.
"Karen Cleveland at Astra Realty made our home buying experience seamless! She was incredibly timely in answering our questions and offered helpful guidance throughout the home buying process. It was great to get to know her as a person as well as a realtor. We can’t say enough about how happy we are that we went with Karen and Astra Realty!"
"Dyan was our realtor and she was amazing! We got our dream home and she was willing to work lots of extra incentives from the buyer. We also got our house for 15k less than asking price👀 All in all, we would totally recommend her to anyone searching for a realtor. We will be using her again if we ever buy again in the future. Thank you Dyan!"
"Leslie Remy is without a doubt the best realtor I have ever worked with. She is dedicated, enthusiastic, friendly, knowledgeable and an expert in her field. Thanks to her great skill set, we got a full asking price offer on our house in six days (in a market where most homes are sitting for 40 to 50 days)."
Plano’s buyer demand is tied directly to its job base. Dallas-Fort Worth has been the country’s top metro for corporate headquarters relocations for seven years running, and Plano has captured an outsized share of that growth — JPMorgan Chase alone employs roughly 9,500 people in the city, with Capital One, Toyota, AT&T, Ericsson, Liberty Mutual, Samsung, PepsiCo, and NTT Data all maintaining major local operations. For buyers thinking about long-term value, that depth of employment is a meaningful factor — and it’s one our team, led by broker Leslie Remy, tracks closely when evaluating an investment property or luxury purchase in Plano.
Buying in an established, corporate-adjacent market like Plano means moving decisively once you’ve found the right submarket — homes in West Plano’s strongest school zones can draw competition, while East Plano rewards buyers who know which streets are undervalued relative to their school assignment. Astra Realty helps you evaluate both with the same clarity a longtime local would have.
Whether that means structuring a competitive offer in a tight West Plano pocket or spotting an underpriced opportunity on the east side, our negotiation experience and local market knowledge keep the process working in your favor from offer to closing.
We start with a conversation to understand your goals, timeline, and priorities.
We identify opportunities, review options, and align next steps based on your needs.
We guide the offer process and manage details to keep everything on track.
We coordinate timelines, paperwork, and final steps through closing day.
Yes. East and Central Plano are common entry points for first-time buyers who want Plano ISD without West Plano pricing, and we walk you through the full process from pre-approval to closing.
West Plano, especially near Legacy West, is newer, pricier, and closest to the corporate corridor. East Plano is older, more affordable, and built around the historic downtown. Both are typically served by Plano ISD, though exact zoning should always be confirmed per address.
Most of the city is served by Plano Independent School District, though some western and northern neighborhoods fall under Frisco ISD or Lewisville ISD instead.
Plano is about 20 miles north of downtown Dallas, with the Dallas North Tollway and US-75 providing direct access to most of the Metroplex’s job centers.
As of January 1, 2026, Texas law (SB 1968) requires a signed written agreement with your buyer’s agent before touring homes, with compensation spelled out in specific terms. In most Plano transactions the fee is negotiated as part of the deal and often covered by the seller — we explain your specific situation upfront.
Yes. Plano’s deep and diverse job base makes it a market we track closely for both rental and long-term investment purchases.
Plano’s established neighborhoods tend to hold value well and don’t swing as dramatically as newer exurb markets, which cuts both ways — less dramatic upside, but also less volatility. We track current pricing by submarket and can give you a straight answer for the specific area you’re considering.
Nothing formal — a general sense of your budget, priorities, and which side of Plano interests you is more than enough to get started.
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